Ethical Dilemmas, Collaborative Work, And Multi Sited...

COVER LETTER? Ethical Dilemmas, Collaborative Work, and Multi-sited Ethnography: A reflection on anthropological research in museums I had the opportunity to conduct a collaborative research project designed formulate a better understanding of diverse research methods within Anthropology. My group was made up of four members. We agreed from day one that we would focus our research around museums. We all had our own research we wanted to conduct within museums. We had come up with the question which would overarch all our research focuses, â€Å"do museums make people or do the people make museums?† Originally we had come up with four or five areas to focus on and decided on three areas of research; one member focused on how the curators create the space within their area of a museum and how it fits in with the entirety of the museum. Another two members had similar interests and focused on the politics of space with in the museum. My interest was in visitors. I was focused on the reasons and motivations for accessing the space and if the fact the museum was free played into their reason for visiting. I als o wanted to find out what their interpretation of the space was and how invited and interested the visitor felt. I did several days of research, however I will focus on three of the most important days. The first day of research was with all four of us and was completed at the British Museum. Second I will focus on the day spent at the National Gallery in London. At theShow MoreRelatedCritique of a Research Article3113 Words   |  13 Pagesthe complex interactions and communication that occur in multidisciplinary and interprofessional teams. It also reflects on experience encountered during placement practice where professional expertise would give the best available evidence in collaborative working. Newell and Burnard (2011, p.241) stated that the application of evidence relies on a combination of one’s own clinical abilities, the available resources and its acceptability to patients. The research is qualitative as it understands

The Second President Of The United States - 942 Words

History remembers the ones that we hold up for their accomplishments. Thomas Jefferson is one of the American presidents that vastly contributed to the current form of our government. Jefferson, the third President of the United States, primarily remembered for two main achievements; he made the Declaration of Independence and made the Louisiana Purchase possible to Americans. From the fear of losing free Trade and having European Neighbors, Jefferson wanted to purchase the territory of Louisiana. Specifically, Jefferson was afraid that foreign countries would occupy the city of New Orleans, which controls the Mississippi River that serves as a major trade route for American merchants. Although the territory was somewhat expensive for America, it had a lot of advantages. Firstly, the purchase treaty eliminated any chances of European presence in the American Continent, especially France. Secondly, it prevented Jefferson from forming a military alliance with Britain. In addition, it p rovided peaceful relations with the French. Also, it gave Americans the Mississippi River, which played a huge role in the use of free trade. The Louisiana territory has a strategic location between many countries, and Thomas Jefferson understood the importance of laying his hand on it. Also, he understood that the purchase would literally allow the US to double its size and empower the National Government (Balleck). I will try to analyze the benefits of the purchase, to the citizens of theShow MoreRelatedThe Second President Of The United States3344 Words   |  14 PagesThe second president of the United States was easily one of the more educated men of his time, being a controversial lawyer during the time prior to the American Revolution and one of the proponents of a strong central government at the Continental Congress. John Adams was also a man of virtue and knowledge who seemed to maintain a level head in decision making despite open hostility against him during his preside ncy. The individualism found in American thought is seen in him, and it is his own individualismRead MoreThe Second President Of The United States1311 Words   |  6 PagesLong before he became the third president of the United States, Thomas Jefferson had dreamed of sending explorers across North America. When Jefferson took office in 1801, most of the United States population lived within 50 miles of the Atlantic Ocean. Knowledge of the western part of the continent was limited to what had been learned from French traders and fur trappers and Spanish and British explorers. On January 18, 1803, President Jefferson sent a confidential letter to Congress asking forRead MoreThe Second President Of The United States953 Words   |  4 PagesThe third president of the United States, the writer of the Declaration of Independence, the creator of the University of Virginia, and the Statue of Virginia for religious freedom are all terms that have been used to describe one of the most influ ential and devoted people in American history, Thomas Jefferson. He published many works that expressed his views of how to strengthen government in America and put power in the hands of the citizens (Wagoner, 2004, pg.19). Throughout my learning experienceRead MoreThomas Jefferson : The Second President Of The United States1458 Words   |  6 Pagesthird president of the United States of American, the second vice president, and one of the Founding Fathers. He was born on April 13, 1743 and Died on July 4th 1826. Thomas Jefferson also signed the U.S Declaration of Independence. Not only did he sign the Declaration of Independence but he was also the Author. The United States was the first country to declare Independence as a colony. He was also one of the most important people of the American Revolution. He was the first secretary of State andRead MoreJohn Adams : The Second President Of The United States1224 Words   |  5 Pages John Adams was known for being the second president of the United States. He was a man of will power and strength that was an advocate of independence from Britain. Adams, along with other supporters of America wrote the Declaration of Independence. He was one of the most influential leaders that America has had. He did anything and everything to break away from Britain and become an independent country. Aside from being of the nation’s greatest leaders he was also a loving husband and a fatherRead MoreThe Second President Of The United States Andrew Jackson1917 Words   |  8 PagesThe seventh president of the United States Andrew Jackson was highly impacted in many ways. Jackson was represented as a villain because of his work against violating rules and hurting many people by his actions on trying to veto the constitution and taking control over the national bank. Also, Jackson was apart of the Trail of Tears because of many Indians being migrated to the west and he igno red the Supreme Court. Jackson viewed himself as a hero for multiple reasons. He became more beneficialRead MoreAndrew Jackson : The Second President Of The United States1580 Words   |  7 PagesAndrew Jackson, more commonly known as the seventh president of the United States, was a symbolic figure of the democratic advances of his time (1767 – 1845). He was also able to strengthen the power of presidential office in America. His journey to these accomplishments was not always easy but he was still a strong enough man to make them happen. Andrew Jackson was born March 15, 1767, in a settlement called Waxhaw. This settlement was made up of Scotch-Irish immigrants and located in along theRead MoreThomas Jefferson And The Second President Of The United States1538 Words   |  7 PagesAs the third President of the United States of America, the author of the Declaration of Independence, founder of the University of Virginia and a founding father of our great nation, Thomas Jefferson had a lasting impact on the way we live our lives today in our great nation. Jefferson throughout his life was known to keep his religious views to himself even once said â€Å"Say nothing of my religion. It is known to God and myself alone.† (Ragosta 7). Jefferson held this belief firm throughout his lifeRead MoreThe Declaration Of Independence And The Second President Of The United States Of America1656 Words   |  7 PagesThomas Jefferson, writer of the Declaration of Independence and the third president of the United States of Ame rica, was born on April 13, 1743. The future president was born to the parents of Peter Jefferson, a well-known and successful planter, and Jane Randolph, a prominent member of a very well-known and distinguished Virginian family. Jefferson was the third of ten children who were raised on the Shadwell slave plantation in Virginia. Starting from the early age of nine, Thomas Jefferson beganRead MoreAndrew Jackson : The Second President Of The United States Of America1733 Words   |  7 Pages Andrew Jackson, the seventh president of the United States of America, brave, tough, and mean as a snake but how did he get that way? He was born in South Carolina to his newly emigrated family. His father died soon after he was born, so his mother raised three kids by herself and some Irish immigrant farmers. When he was thirteen he and his brothers joined the Revolutionary war to fight the British. His oldest brother died in battle, but Jackson and his other brother were captured. Jackson

Prohibition in Usa 1900-1930 Free Essays

Prohibition in USA in the 1900’s The prohibition was brought on by the strong temperance movement happening in America in the early 1900’s. These groups were devout Christians who vowed to be sober as they saw the affect alcohol had on families. But the members of this movement campaigned for everyone to give up alcohol. We will write a custom essay sample on Prohibition in Usa 1900-1930 or any similar topic only for you Order Now The arguments of the Temperance groups were so strong that they eventually convinced state governments to prohibit the sale and produce of alcohol in their state. Politicians backed this movement as it secured them votes in the rural areas, and by 1916, the sale and production of alcohol had been banned in 21 states. USA’s entry into the war strengthened this movement, as drinkers were being labelled as ‘Unpatriotic cowards’ for not entering into the war. The fact that Germany supplied most of the countries alcohol also helped the movement, as Germany was seen as the enemy. Despite the great efforts made by the government, the sale and production if alcohol didn’t entirely cease. People all over the US started making their own alcohol, these were called ‘bootleggers’ People also set up illegal bars selling black market alcohol and providing entertainment, these were referred to as ‘Speakeasies’ and made a fortune. Over the 13 years that the prohibition lasted, over 37,000 illegal distilleries, or ‘stills’ were shut down, and nearly 23 million gallons of illegally produced or imported alcohol was seized. But even after all that it is said that only a fraction was discovered, although it is Impossible to know for certain. Temperance groups had been around for many years, but their quest for a dry country wasn’t prominent until the early 1900s. These groups were strong in rural areas of the US, but after America’s entry into the First World War in 1917, this movement was strengthened. America’s deep sense on patriotism previously weakened the temperance movement, as citizens were proud of who they were and all enjoyed a good drink. But when the war was over, and Germany was distinguished as the enemy, patriots were unwilling to support their economy by buying their alcohol, which greatly helped the movement as most of the US’ alcohol was supplied by Germany. With majority of the country on their side, the temperance movement grew stronger and by 1917 they had enough states on their side to propose the eighteenth amendment, which ‘prohibited the manufacture, sale or transportation or intoxicating liquors’ and in January of 1920 it became a law, known as the Volstead Act. The prohibition was not for everyone, and although a lot of Americans agreed with the movement, there were plenty who did not. People began to see there was potentially a lot of money in this, and began to set up illegal bars selling illegally made alcohol. A lot of these people were immigrants, who were poorly educated but also ruthless and clever. The government enforced the prohibition by implementing ‘prohibition agents’ who discovered and arrested offenders. But despite the work of these agents, who were poorly paid and had a large area to cover, it became apparent that it was practically impossible to effectively enforce prohibition in the cities. Many speakeasies thrived as bootleggers took advantage of the underpaid officers, and bribed them to keep quiet. Many people made a vast fortune through the movement, one of the most well-known being Al Capone, who made an estimated 2 billion dollars throughout the 13 years of prohibition. Al Capone was a well-known gang leader, and was renowned for his ruthlessness. His criminal activities were not exactly ‘quiet’ but it was virtually impossible to convict him as he had such a strong control over the police. In 1929 Capone and his gang dressed up as police and murdered 7 members of an opposing gang, which is now known as the ‘St. Valentine’s day massacre’. It was at this point where it became apparent that things had gotten out of hand, and some say it was this event which essentially led to the end of the prohibition. At about the same time, there was a massive crash in the American stock market. People were losing jobs and the economy was crumbling. By this stage the police were corrupt, the country was lawless and the gangsters were rich and powerful. To make matter worse, by 1930 a great depression had set in and arguments were raised that if the ban on liquor was raised, it would create more jobs, the gangsters would have less power and less money, and it would open resources which were dispensed to the agents in charge of the unrealistic task of enforcing prohibition. These ideas were frowned upon by many, but the country was in need of change. In 1932, the democrat Franklin D Roosevelt was elected president, and by 1933 the eighteenth amendment was revoked. It was said by many that the prohibition was a complete failure, as from day one it was an immense struggle to enforce the law, and people continued to drink despite it, which resulted in huge profits for the people illegally producing and selling alcohol. Many people also think that the prohibition was a contributing factor to the great depression, and impacted the country in a negative way. American culture was greatly changed by the movement, as police became more corrupt than the offenders they were allegedly trying to imprison, and gangsters were controlling the cities which put the country into a state of constant fear. Crime and violence rates rose greatly, the government lost a lot of money from alcohol taxes and the country struggled to support itself without the income which alcohol used to provide. It wasn’t until the St Valentines Massacre that people realised how out of control the whole situation was, and it is referred to as a ‘turning point’ as it is thought that this event made the government see that the prohibition was causing more trouble than it was fixing. In conclusion, the prohibition really did not achieve what it set out to do, stop people from drinking and create a more civilised country, in fact, it did quite the opposite. How to cite Prohibition in Usa 1900-1930, Papers

Comparative HRM and international HRM The Routledge Companion

Question: Discuss about the Comparative HRM and international HRM for The Routledge Companion? Answer: Human Resource Planning HR planning identifies the competencies an organization needs to fulfill regarding goals, and it specified in acquiring skilled people on the job. It plays as a link between human resource management and the overall strategic plan of a firm. A continue evaluation is needed to evaluate and improvise. HR planning study has helped to understand different perspective, performance, and behavioral adjustments. In the student perspective HR, planning has contributed to determining the effectiveness of HR activities. It has helped to make the students understand the need for discipline to achieve a goal. In home life, it has made students understand the areas of time management and ethics towards elders (Hsieh et al. 2012). Talent management Talent management helps to ensure that the particular ability of the individual is guided towards organizational benefit. The organization that invests in talent management and develops their employees by training and tracking their performance outperforms their competitors. It is often come out as a winning combination. This integrates individual approach easily, quickly and helps in retention of employees by winning their loyalty towards the firm. Talent management is the need of the hour for any student-oriented institution. A particular record of accomplishment should be there to track performance and individual talent of students. Students can also learn about the importance of following their instinct and do what they do best (Hsieh et al. 2012). Employee control Monitoring and authority can enhance or hinder the decision-making process. It is a process to increase employee learning and controlling their engagement in the organization. Nevertheless, the controlling process helps to track the work and performance of workers. Controlling regarding discipline or behavior to abide by the rules is a thing to follow in any organization. Students can take a cue from this learning. They can apply it to controlling an entire section of pupils and direct them to follow the rules and regulations of the institution (Holden and Vaiman 2013). Employee Reward The employee reward system in the workplace can immediately activate the moral of employees. Motivated employees can perform more to achieve more target and organizational goals. However, some person feels that actual reward comes from inside. It is like appraising someone for his or her good work, identifying good performance and regular appraisal in the job. Students can learn from this study of employee reward of how it is connected with better performance. Universities and colleges can imbibe some lessons from organizational reward system. If students are given regular positive feedback about, their good works and faculties recognize their performance it would be of immense effect. A regular reward system can uplift the confidence level of every student, and his or her results are increased (Narang 2013). Performance International HRM International HRM shows how international organizations work to make ample adjustment to compete against international competitors. It has been argued that compensation system can be beneficial in fostering inter-unit linkages in multi-nation business practices. It involves inter-unit and intra-unit linkages. International human resource management is about comprehensive management of human resources. Students can learn about how international firms do their business, how they manage to stay above from their competitors. Different country has their traditional approach; students can extract key finding from multi-dimensional approaches (Kerzner 2013). Human Resource Planning HR planning encompasses career planning, career development, and succession planning. HR planning helps to shape up careers of employees. This initiative is likely to encounter the highest rate of attrition, causing harm to plans. As an example, many companies cannot find alternative options when the time of change comes. Therefore, every firm should have proper HR planning system to upgrade their employees to take future initiatives. HR planning has helped me to grow my career. HR planning study has incorporated the understanding of how to achieve goals and how to improve specific areas to channelize individual career statistics (Holden and Vaiman 2013). Talent management Every organization knows the need of talent recognition and talent management to succeed in an aggressive market environment. It is a mission-oriented process that which covers all aspects of leadership and management. Talent management studies have helped me regain confidence and understand where to take myself in future. It has created a career-oriented approach and helped me to identify my specialties. Talent is something that very few can recognize and very fewer people can go with their talent. Therefore, proper consultation and counseling process are needed to detect individual talent (Holden and Vaiman 2013). Human resources development HR development process includes encouraging, supporting, challenging obstacles and providing resources for development. HR resource development has helped me to meet the requirement of the university. It has given invaluable feedbacks on the goal achieving. It has provided suggestions for developing activities in career growth. Human resource plans help in maintaining a period to materialize the career target. It has helped me to troubleshoot obstacles. It has made me do enormous revision on how to plan appropriate career opportunities (Narang 2013). Employee terms and conditions Employee terms and conditions are there in every organization to maintain a code of ethics. Employees need to abide by the regulations and code of conducts so that the company culture does not interrupt. This study has helped me to understand the terms and conditions of any business. It has helped me in my career in a way that I can survive in any organization and can maintain the code of contacts of them (Brewster and Wood 2014). Employee reward Employee reward study has incorporated a sense of responsibility in me. It has created a mindset of goal achievement in me. A sense of competition and combating against other has developed by studying employee reward. Getting compensation often can help in achieving new heights and getting promotion in succession (Cao et al. 2013). Performance International HRM International HRM performance helps in analyzing performance in respect to international firms. It helps in attaining the knowledge of international business and international organizational policies. Now, I can understand international HR policies better than before, and it has helped me in being accustomed to international requirement so that I can crack into any international company in future (Weng and McElroy 2012). References: Brewster, C. and Wood, G.T., 2014. Comparative HRM and international HRM.The Routledge Companion to International Human Resource Management, p.121. Cao, Z., Chen, J. and Song, Y., 2013. Do Total Rewards Reduce the Core Employees' Turnover Intention?.International Journal of Business and Management,8(20), p.62. Francis, H., Parkes, C., and Reddington, M., 2014. E-HR and International HRM: A Critical perspective on the discursive framing of e-HR.The International Journal of Human Resource Management,25(10), pp.1327-1350. Holden, N. and Vaiman, V., 2013. Talent management in Russia: not so much war for talent as wariness of talent.Critical perspectives on international business,9(1/2), pp.129-146. Hsieh, C.T., Hurst, E., Jones, C.I. and Klenow, P.J., 2013.The allocation of talent and us economic growth(No. w18693). National Bureau of Economic Research. Kerzner, H.R., 2013.Project management: a systems approach to planning, scheduling, and controlling. John Wiley Sons. Narang, U., 2013. HRM Practicesits impact on Employee retention.International journal of multidisciplinary. Weng, Q. and McElroy, J.C., 2012. Organizational career growth, affective occupational commitment, and turnover intentions.Journal of Vocational Behavior,80(2), pp.256-265.

Stanford-Binet test Essay Example

Stanford-Binet test Paper Even the latest version of the Stanford-Binet test has been so polished and psychologists rely on their validity and it is undeniably popular, it is not perfect. In fact one of the strong critics of the scale is Gould who states that Binet originally have devised his test to be carried out with an examiner in a one-on-one method for detecting problem areas instead as a means of ranking the general intelligence testees linearly. Moreover, he noted that tests of mental abilities has suffered from inadequate support and its own internal contradictions (Gould 223) that even the mayor of Chicago, had tested as a moron on one version of the Binet scales (Gould 223) I. Robert Sternberg and his Triarchic Theory of Intelligence Another theory on Man’s intelligence is that of Robert J. Sternberg who took a truly holistic approach to the conceptualization of intelligence in his Triarchic Theory. What makes the work of Sternberg special and advantageous over the conventional psychometric test is its bases. Aside from being more cognitive, Sternberg himself proclaimed that his work is based on a theory of human intelligence, the triarchic theory that is broader than conventional differential theories which â€Å"have been based on theories of intelligence that have their roots in differential psychology the psychology of individual differences† (Rowe 183) The three subtheories of Sternberg’s Triarchic Theory are the componential or analytical subtheory , experiential or creative subtheory, and practical or contextual subtheory. We will write a custom essay sample on Stanford-Binet test specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Stanford-Binet test specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Stanford-Binet test specifically for you FOR ONLY $16.38 $13.9/page Hire Writer These â€Å"theories seek to go beyond the IQ† ( Mackintosh 27) of a human being, though Sternberg acknowledges the importance of IQ testing. He believed that IQ tests measure only a sub-set of the† multiple intelligences† (Mackintosh 27). The first subtheory, which is the componential one deals with the components of intelligence; the experiential subtheory deals with the importance of coping with relative novelty and of automatization of information processing; and a contextual subtheory dealing with processes of adaptation, shaping, and selection. â€Å"I have referred to the theory from time to time as triarchic. †(Sternberg 456) Moreover, one of the arguments of his work is that the g factor or the â€Å"general intelligence does not exist† (Sternbeg 4)although general ability does. Although the Triarchic Theory is very useful and advantageous, even more detailed than that of Binet, it has its own share of criticisms. Quoting sociologist Linda Gottfredson in Sternberg’s book, is an obvious defense for the validity of the IQ tests. The effects of intelligencelike other psychological traitsare probabilistic, not deterministic. Higher intelligence improves the odds of success in school and work. It is an advantage, not a guarantee. Many other things matter. is an obvious qualification of the arguments Sternberg has presented and a defense for the validity of IQ tests. II. Psychometric Approach and the Information Processing Approach Psychometrics or psychometry, being the basis of the Psychometric Approach, is â€Å"the branch of psychology that deals with the design, administration, and interpretation of quantitative tests for the measurement of psychological variables such as intelligence, aptitude, and personality traits† (The Free Online Dictionary) in testing human ability. The Psychometric Approach, which presume that intelligence is a measurable factor, has became the â€Å" primary method of studying intelligence† (Corr) and thus the testing of IQ was born. There are many psychologists who devoted their time on studying intelligence and have paved ways in producing a method to measure the intelligence in a psychometric manner. Among them, as previously mentioned, is Alfred Binet with his Binet-Simon Scale. The study of psychometrics was only starting with that of Binet though and its furtherance can be seen in Dr. John C. Ravens Progressive Matrices, Kaufman couple’s Kaufman’s Assessment Battery for Children (K-ABC) and in the Wechsler Adult Intelligence Scale (WAIS) . If a one is not following the psychometric approach, that psychologist would be using an Information Processing Approach. This is another philosophical theory in understanding the cognitive process, similar to the applications used by Sternberg in his Triarchic Theory and diverse from that approach of Binet as explained above. This approach views human as an â€Å"information processor† (Wyer 2). The same author further explains the idea of this approach on the character of the information processor as: .. capable of receiving information operating upon it according to certain rules, storing the results of these operations in memory, altering the contents of certain areas of memory to which new information is relevant, and ultimately reporting the results of these operations in a form that is implicitly or explicitly specified by a user. The Information Processing Approach, therefore, is based on the premise that humans have brains that are similar to computers. III. Conclusion Intelligence is something measurable and all the efforts done to measure it have greatly influenced the foundation and philosophical views on the cognitive process as well as the educational system all throughout the world. No matter what a person chooses to use to understand the cognitive process, any approach is useful and have their certain characteristic that is superior over the other. They have their respective disadvantages over each other as well. Finally, in measuring the intelligence of an individual, it is not the measurement that matters or the measurement method that was used. The most important is the application of that highly measured intelligence towards the betterness of humanity. Works Cited Becker, Kirk. A.. History of the Stanford-Binet intelligence scales: Content and psychometrics. (Stanford-Binet Intelligence Scales, Fifth Edition Assessment Service Bulletin No. 1). Itasca, IL: Riverside Publishing, 2003. Corr, Bradley. The Psychometric Approach to Intelligence: How Smart am I?. Serendep. 2004. Retrieved May 5, 2008

An Appreciation of the Short Story The Black Veil by Charles Dickens Essays

An Appreciation of the Short Story The Black Veil by Charles Dickens Essays An Appreciation of the Short Story The Black Veil by Charles Dickens Paper An Appreciation of the Short Story The Black Veil by Charles Dickens Paper Essay Topic: Black Boy Literature Charles Dickens, as a novel writer, is renown for writing in excessive amounts in order to describe people or the atmosphere, or for setting scenes. However, in his short stories, such as The Black Veil, he has to keep the story short, and so cannot afford to go into as much detail as he would prefer. However, being one of the great authors of all time, he still manages to create classic works in just a few pages. The Black Veil is approximately 10 pages long, which, compared with Dickens novels, is very short indeed, even smaller than a usual chapter in a novel. In the first paragraph, Dickens ttempts to set the scene by describing the weather. Usually, he would write for a relatively long time about such a thing, but here he has to keep it short, spending only a paragraph on the subject. He decides to make the weather outside very harsh in order to quickly set an atmospheric mood of cold and dark, and mystery. He backs up his description of how bad the weather is by contrasting it with the surgeons warm home. First, he thought how hard the wind was blowing and how the cold, sharp rain would be at that moment beating in his face if he were not comfortably housed at home. Dickens also spends little time in describing the surgeon himself, not even telling the reader his name. However, it does mention a character called Rose, who the surgeon wishes to marry. This outlines the surgeons aims in life, and also his problems. Then he began to wonder when his first patient would appear or whether he was destined, by a special dispensation of providence, never to have any patients at all. In this opening paragraph, Dickens has set the scene and has added the start of a plot through a, at this point, very vague character. The next paragraph introduces another character who is intended by Dickens to add both ension and a comical effect to the story. The character has very little description, but from what there is, the reader imagines a chubby little boy eating peppermints all day. He introduces the main subject of the story, the woman in the black veil, and does so in an interesting, and somewhat amusing way. The main purpose of the boy is to add a wider perspective of the woman. He causes suspense and tension, as well as excitement from the way he tries to tell the surgeon of the visitor, but is obviously afraid of her. The boy makes the woman seem disturbing and frightening. The next paragraph describes the womans appearance, vaguely, but showing that she is of a strange appearance. She does not say anything for a long time, adding to the suspense and making her seem even stranger. The woman then tells the surgeon of her problem, which to the reader, and the surgeon, sounds ridiculus. There is a sense of mystery and confusion, as the reader cannot comprehend why the woman will not let the surgeon help the man she speaks of until it is too late. Dickens makes the woman sound desperate and deeply concerned for the person she talks of, but he does not reveal why the woman will not let the surgeon see he man. Tomorrow morning he of whom I speak will be I know, though I would fain think otherwise, beyond the reach of human aid; and yet, tonight, though he is in deadly peril, you must not and could not serve him. Dickens continues to keep the reader confused, not giving away the reason why the surgeon cannot help the man, constantly repeating the fact that he is going to die before tomorrow, but he cannot be helped until tomorrow. Dickens then issues some possibilities of why the man cannot be seen, or helped until tomorrow. He does this to keep the reader thinking and to keep them interested.

CV and personal statement Essay Example | Topics and Well Written Essays - 1000 words

CV and personal statement - Essay Example After travelling to other countries, I become a witness as to how modernity changes the phase of infrastructure development. Along with the rapid advancement of science, new technologies are introduced together with better materials which gave way to the creation of taller, more astounding, and beautiful buildings. However, I still often look back at the Great Wall as it provides me with the fondest memories and my huge ambitions of becoming an engineer. I often wish I can build something as significant and distinct as a legacy to world of my existence. I have long admitted my incapacity of building my own Great Wall to be remembered for. However, I remain committed to my aim of building my legacy through pursuing every opportunity to further my strengths and competencies which include seeking admission to graduate school. I dream that someday, I will be able to utilize my knowledge and skills through the aid of technological advancements to erect infrastructure which will be mark my contribution to the world. It might not be as grand, popular, and even remarkable as the Great Wall but it will stand as the fulfillment of my aspirations and will serve as witness to the long years I have labored in acquiring knowledge and skills in the field of engineering. The last four years in my life that I spent in the University College of London marks my continued voyage of finding more about the application of technical and scientific knowledge in the design of efficient processes, machines, and systems. These years have introduced me with the basic concepts of engineering but even increased my interest in acquiring the specialized knowledge and skills that I need to gear me with in order to become a civil engineer. However, I also believed that professional knowledge is inadequate but should go hand in hand with application. Inside our classroom, I have painstaking learned about combining science and technical

Economic Barriers and Healthcare Pursuits Essay Example | Topics and Well Written Essays - 500 words - 1

Economic Barriers and Healthcare Pursuits - Essay Example Healthcare financing is undoubtedly an expensive undertaking (Rapp, et al. 2010). Pooling together adequate resources for to actualize the plan developed to combat implications of HAIs is a challenge. Health care is primarily provided for by the state or the government due to the externalities that characterize the healthcare market. The government undertakes massive projects for the benefit of individuals across all levels, healthcare included. This aspect may pressure the government to direct more funds into healthcare, a scenario that may or may not is realized. One of the critical efforts towards addressing HAIs problem and subsequent problems posed by medical errors is the adherence of both patients and caregivers to set healthcare procedures especially in relation to preventative measures that healthcare facilities are supposed to observe. Patient or caregiver ignorance and failure to adhere to the set measures or systems of combating HAIs and medical errors general poses significant stumbling blocks to the effect of the plan. Healthcare pursuits are sensitive to legal systems. A change in healthcare policy must receive adequate legal attention and support. This is in line with formulating and implementing necessary policies that aid the plan’s practice. Legal obstacles to the plan can be in terms of slow adoption of relevant legal policies to aid the process, or even having the plan legally challenged to rule out its implementation. The future is hard to predetermine following the uncertainties that characterize future times. Healthcare complications are also diverse and dynamic over time, meaning that medical interventions keep taking new directions as new complications emerge. The plan can be implemented today, but be rendered useless some into the future in the event that medical errors worse. This would need that every variable that the plan treated be accounted for all over again. To minimize such occurrences, intensive and extensive research has to be done to confirm long-term viability of the plan.  Ã‚  

Americans should have more holidays and longer vacations Essay

Americans should have more holidays and longer vacations - Essay Example Americans deserve more holidays and longer vacations than are being given to them currently. Americans should have more holidays and longer vacations The Americans deserve more breaks and longer vacations. It is because they work hard and thus need time to satisfy themselves as well. Americans really believe in the dictum of providing themselves more holidays and longer vacations because they have to come back smoothly towards their work domains and give their best concentration towards work ethos and realms. More holidays are required because the Americans work very hard and devote their own selves whole-heartedly towards their work ethos (Author Unknown, 2011). It is of paramount importance to know that they will be requiring more in terms of vacations because they have to refresh themselves. Americans deserve more in terms of their fun and frolic related activities as they help them to enjoy with their family and friends on different locations within America as well as the rest of the world (Monroe, 2010).

Design and Build Contract in Project

Design and Build Contract in Project The term ‘procurement route considers all the activities undertaken by the client or clients representative, whether this is a sole decision or a decision made with the help of other parties, such as the various consultants or in some cases even the contractor, towards the goal of developing a construction project that the client is ultimately happy with.   There are various procurement routes, which can be categorized into three main procurement route contracts, a Traditional contract, a Design and Build contract, and a Management contract. A Traditional contract benefits in cost and quality, but at the expense of time.   It is not the fastest of methods, and with this procurement route it is desirable to have all the information at tender stage.   It is basically straightforward, but complications can arise if the client requires that certain sub-contractors are used.   With this procurement route the client requires certain standards to be shown or described, but the client is wholly responsible for achieving the stated quality on site, and controls the design and variations to a large extent.   It has certainty in cost and time before commitment to build, and requires clear accountability and cost monitoring at all stages.   Competitive tenders are possible for all items.   The risk is generally fair and balanced between all the parties.   (CLAMP, Hugh, COX, Stanley LUPTON, Sarah, 2003) A Design and Build contract benefits in cost and time, but at the expense of quality.   It is a relatively fast method. The pre-tender time largely depends on the amount of detail in the clients requirements, but the construction time can be reduced because the design and building phases proceed in parallel.   With this procurement route the client has no direct control over the contractors performance, has little say in the choice of specialist sub-contractors, and has virtually no flexibility once the contract is signed.   It has a guaranteed cost and completion date.   The risk with this procurement route lies almost entirely with the contractor. (CLAMP, Hugh, COX, Stanley LUPTON, Sarah, 2003) A Management contract benefits in time and quality, but at the expense of cost.   An early start on site is possible with this procurement route, long before tenders have been invited for some of the works packages.   It involves a complex management operation requiring sophisticated techniques.   The managing contractor is responsible for quality of work and materials on site and can easily adjust the programme and costs, meaning the client can also easily modify or develop design requirements during construction.   With this procurement route the client is committed to start building on only a cost plan, project drawings and a specification.   The risk lies mainly with the client in this method of procurement. (CLAMP, Hugh, COX, Stanley LUPTON, Sarah, 2003) For the purpose of this project we propose to use a Design and Build contract.   We have made this decision based on the project requiring cost and time to be prioritized, a guaranteed completion date being essential to minimise down time, and the benefit of having the responsibility of risk being taken away from the client. Tender Process Tendering is the name given to the process or procedure that is used to obtain offers leading to a contract between two parties.   The two main types of tender process are single stage tendering and two-stage tendering. Single stage tendering is suitable for small simple projects, where the key issues are speed and cost assurity.   It is considered by clients because of a need for greater cost certainty during the design and construction phases, the need for a well documented, fixed-price contract, the benefit from the discipline of completing the design before a contractor appointment takes place, and the use of commercial pressure to secure cost reductions for projects that might otherwise be unviable.   A single stage tendering process however offers limited scope for a team to develop a shared objective or for a contractor to contribute to design development, and changes introduced by the design team will undermine the certainty achieved with a lump sum tender. A two-stage tendering process is particularly suitable for large or complex projects, where a key factor is the close collaboration between the contractor and client, particularly during the design phase, as the contractor will endeavour to find the best solution for the project in terms of cost programme and design.   A two-stage tendering process is considered by clients because of its second stage being based on more complete information and therefore the contractor having a better understanding of the scope of works, which in turn should help obtain a final account that is closer to the contract sum, the ability to continue the development of the design during the second stage of the tender in conjunction with the main contractor and specialist sub contractors, and because it helps promote a specific focus on issues of buildability and economic construction during the later stages of design.   However the cost of second stage tenders tend to be higher because of negotiation p remiums and the inclusion of additional risk transfers, and not exceeding the cost and completion date are not binding prior to the finalisation of the contract. In two-stage tendering, like single stage tendering, the first stage is a competitive tender and it is usual to base these on the tenderers track records, preliminaries, overheads, an outline programme and the contractors pricing documents in relation to the preliminary design information.   Unlike a single stage tender, the first stage ends not with a contract being awarded but with the selection of a contractor for the second phase, in which the level of pricing provided in the first stage of the tender is used to open negotiations to produce a firmer price based on the drawings, bills of quantities and any other relevant documents that reflect the completed design. For the purposes of this project we propose to use a single stage tendering process.   We have made this decision based on the need for speed and cost assurity on the project, with the two key issues being time and cost. As early as possible during the design process we will propose a list of suitable contractors obtained from an electronic database containing a list of approved contractors.   The main criteria for selecting contractors for the initial tender list will include adequacy of available resources, adequacy of technical and management structure, financial stability and insurance cover, health and safety record, quality of work and adequacy of quality control, and performance record. We propose to issue preliminary enquiries to each contractor on the initial tender list 4-6 weeks before the tender documents are due to be issued, including a project information schedule and a questionnaire.   This will determine whether each contractor is both suited to the project and willing to submit a tender.   The contractors will be given 10 days from its original dispatch to return the completed questionnaire.    Once a short list of tenderers has been agreed and the tender documents are ready for release, they will be sent to the tenderers along with a Form of Invitation to Tender and a Form of Tender.   The latest time and date for submission of the tender will be included on both the Invitation to Tender and the Form of Tender, and will state that they are to remain open for acceptance for a period of 28 days from the bid submission date. When the tender return forms are received, the ones which are returned by the closing date will be analysed and a summary report will be written and sent to the client, and those which are returned after the closing date will remain unopened and be sent back to the sender.   As project managers we will offer advice upon the choice of appointed contractor, if the client requests so.   When we have received confirmation from the client regarding the chosen contractor we will notify them that they have won the work, and notify the unsuccessful tenderers that they have not. On Site Strategy Prior to work commencing on-site we propose to call a pre-start meeting, where the programme of works will be discussed and a letter of intent will be issued to the client.   When the contractor begins work on site we propose to take a monitoring roll.   On the first day of the work commencing on-site, as contract administrators, we will meet with the contractor and discuss site security, access, welfare facilities, deliveries and storage, and notify them of the time and date that snagging will be carried out. We propose to commence snagging 6 hours before the end of the construction phase, in order to give the contractor time to rectify any issues raised during the snagging process.   The snagging process will assess the quality of the work, the workmanship, and ensure all of the work complies with the clients specification.   We propose, as the contract administrators, to write the snagging list in conjunction with the foreman on site due to time constraints, of which a copy will be left with the foreman on site so that they can rectify any snags prior to the completion of the construction works. We propose to commence de-snagging once the contractor has informed us, as the contract administrators, that the construction work has been completed.   At this point, acting as the contract administrators, we will issue a certificate of practical completion and initialize the defects liability period, as determined in the contract.  Ã‚  Ã‚   References CLAMP, Hugh, COX, Stanley LUPTON, Sarah. (2003). Which Contract? Choosing the Appropriate Building Contract. 4th ed., London, RIBA Enterprises Ltd. Bibliography CHAPPELL, David. (2006). Construction Contracts, Questions Answers. Oxford, Taylor Francis. CHAPPELL, David. (2006). Contractual Correspondence for Architects Project Managers. 4th ed., Oxford, Blackwell Publishing Ltd. LUPTON, Sarah. (ed.) (2001). Architects Handbook Practice Management. 7th ed., London, R.I.B.A. Publications. LUPTON, Sarah. (ed.) (2000). Architects Job Book. 7th ed., London, R.I.B.A. Publications. ROY, Morledge, SMITH, Adrian KASHIWAGI, Dean T. (2006). Building Procurement. Oxford, Blackwell Publishing Ltd. MURDOCH, John HUGHES, Will. (2008). Construction Contracts, Law and Management. 4th ed., Oxon, Taylor Francis.

Comparing At the Morgue by Helen Garner and Basics Training by Deborah

Comparing At the Morgue by Helen Garner and Basics Training by Deborah Hope AT THE MORGUE – Helen Garner, True Stories 1996 This article is written in the first person's point of view. The style is informal, almost chatty in spite of the morbid topic it deals with. The author uses this style to tell the reader a story, like telling a friend an experience. The author's feelings and thoughts are freely expressed. This helps to put the reader into the author's shoes, to see through her eyes and feel through her heart. This article is a narrative. It does not aim to analyse the topic. It describes the author's experiences at the mortuary and the resulting disturbing thoughts she had. Descriptive language is used to give graphic details. This paints vivid mental pictures in the reader's mind. It contributes to the feeling of personal involvement of the reader. All the author's observations are described in detail. Words used are simple yet effective. The article was an enjoyment to read. It provides an insider's view of what goes on in the mortuary, where not many people can access. It deals with a subject which people do not usually seek information on but are nonetheless intrigued by. The style lessens the formality of the subject, which makes it less scary to deal with. The descriptive language is effectively used. The expression of the author's feeling and thoughts encourages empathy from the reader with the author. BASICS TRAINING – Deborah Hope, The Au...

God and Morality Essay

The question is this – Is it possible to be of good moral character while not believing in God? Looking at the definition of morality as defined in the Stanford Encyclopedia of Philosophy the term morality can be used descriptively or actively. A] to refer to some code of conduct put forward by a society or some other group such as religious. Or put forward by a society and is acceptable to an individual for his or her own behavior. B] to refer to a code of conduct that, given specific conditions would be put forward by all rational persons. Morality appears to be separate from religion and although not spoken of or referred to as such there are different groups of moral persons, not all are viewed as good or just. Some examples may include Christian morality, Nazi morality, Greek morality etc. At times etiquette is included as part of morality. Hobbs expresses a standard view when he talks about manners. â€Å"By manners I mean not here decency of behavior, as how one man should salute another, or how a man should wash his mouth or pick his teeth before company and such other parts of small morals, but those qualities of mankind that concern their living together in peace and unity. † (Hobbs, 2010). The laws and our legal system is distinguished by a moral system that includes having written laws or rules, penalties and officials to make the laws and enforce God and Morality pg. 3 the laws and then penalize. Laws are often evaluated on moral grounds. Moral critisism is often used to support a change in a current law or to design a new law. Religion differs from morality or having a moral system. Religious morality is based on stories or events that are past. These stories and events are used to justify the behavior that religion prohibits or requires. At times morality is regarded as the code of conduct that is put forward by religion. Morality is thought by many to need some religious explanation or justification. However, just as with law some practices and precepts are critical on moral grounds. Morals provide us with a guide for conduct, where as religion is always more than that. The definition and description of morality tells us that morality is a belief system that follows the rule of â€Å"goodness†. It is similar to a â€Å"blanket† over society and is separate from religion. Even in these times morality is always in question. In an article written by a Baltimore Sun journalist titled â€Å"The Morality Brigade. † The writer expresses his opinion onto his readers stating that â€Å"We’re still legislating and regulating private morality, while at the same time ignoring the much larger crisis of public morality in America. † (Reich, R. 2013) He continues on to back up his accusations. He writes that legislatures in North Dakota passed a bill banning abortions after 6 weeks. (At which time a heart beat is detectable) as well as approved a fall referendum that could ban all abortions by defining human life beginning at the time of conception. He continues on that these same legislatures God and Morality pg. 4 â€Å"worry about fetuses but they show little concern for what happens to children after they are born. They and other conservatives have been cutting funding for child nutrition, health care for infants and their mothers, and schools. † (Reich, R. 2013). This is just an example of American Morality. So it seems that at this point I have defined what morality is and how it can be applied. I have also touched on Religion and Morality being a very separate entity. Now I will discuss God and Morals. It is very possible for a person to not believe in God and posses high moral standards. Understanding that the person being moral is not due to their belief in God, it is independent of that. Having a belief in God is dogmatic to say the least. There is no rational way to say that God exists. To believe in God one must bypass reason and embrace faith. This is ok if believing in God gives a person comfort and security, although if we tie God to morality it may become problematic. Something as important and influential as morality should not be based on a dogma. If there is no proof that God exists beyond a shadow of a doubt than why do people still believe? Indoctrinate plays more of a role than rational and clear thinking. Religious indoctrination caters to our psychological insecurities and needs, not to reason. Think of some things that we know do not exist. An example would be the tooth fairy or maybe unicorns. We are proud to be skeptical and disapproving, however religion tells us when it comes to believing in God, faith is a virtue. God and Morality pg. 5. Morality is an autonomous human virtue that is independent of God. Otherwise, it would not be possible that atheists behave with impeccable moral standards and so many God believers do not have any morals. Let it also be noted that the great moral traditions of the world do not bring God into morality. Two of the most recognized and adored moral traditions in the east, Confucianism and Buddhism do not believe in God. The roots of morality in the west are in the idea of ancient Greeks, especially Plato and Aristotle who based their morality on reason alone, not on any dogma. It appears that religions who originate in the Middle East have a pronounced inclination to base morality on God. These same religions are also the most violent ones in history, killing many in the name of God. There is no evidence that theists are more moral than monotheists. Physiological studies have failed to find a significant correlation between the frequency of religious worship and moral conduct. An example is that convicted criminals are much more likely to be theists than not. With this being said it is a clear assumption that good people do good because they want to do good. It is not because they personally benefit from the good they do or because they are being forced. Fundamentalists perceive that the universal moral standards are required for the proper function of a society. Philosophers as diverse as Plato, Immanuel Kant, John Stuart Mill, George Edward Moore, and John Rawls have demonstrated to us that it is possible to have universal morality without having a belief in God. God and Morality pg. 6 As is stated by Paul Kurtz â€Å"One needs no theological grounds to justify these elementary principles. They are rooted in Human experience. † (Kurtz, P.1996) Now we will discuss that morality and God are linked and that religious beliefs are linked to the morality of each and every person who chooses to live their life in a moral way. If God does not exist, says Dostoyevsky’s Ivan Karamazov, â€Å"everything is permitted,† which means that we as humans can make choices whether they are good or bad, hurtful or nice. The direction in which society is going in suggests that people have lost their â€Å"way†. Too many bad things happen due to human badness. God is no longer allowed in public places, schools, government agencies, etc. This argument suggests that because God has slowly disappeared from our day to day lives society is going downhill at a very fast pace. Does this mean that God is linked to morals in our modern society? Fundamentalists claim that all ill’s in today’s society such as aids and out of wed lock pregnancy are a direct result of a breakdown in morality and this breakdown is due to a decline in the belief in God. The view that God created the moral law is often called the â€Å"Divine Command Theory of Ethics† According to this view is that what makes an action right is that God wills it to be done. All standards that we live by have consequences if not followed or adhered to. There is the fear of punishment. If we speed in our car we are given a ticket. If we God and Morality pg. 7 Sin our souls will spend eternity in hell. Heaven and Hell are often construed as the carrot and the stick that God dangles in front of to make us tow the line, to keep on the straight and narrow. Heaven is the reward and hell is the punishment. Would society be able to function correctly and morally if these rewards and punishments were not in plain view? We have lawmakers and peacekeepers all over the world to help make and enforce the laws so that people know there are consequences. Morals are no different. They help define a person’s goodness and worthiness of the ultimate reward, eternity in heaven. Moral standards without moral sanctions just simply do not mean much. Any person who thinks that it is sufficient to have relative standards that are based upon what groups or individuals feel is right or just cannot see a connection between God and morality. Moral principles such as don’t steal, don’t murder etc.must be objective and practiced by all putting aside any personal conflicts. When people accept moral principles without having a reason to they do not hold these principles as closely as someone who believes in God simply because there are no carrot or stick to hold them in place where they need to be, rather a personal belief or a mandated belief by societal rules in what is right or wrong If we recognize that God does exist than we recognize that God created the world and mankind in his own likeness. For this argument it makes sense to say that God controls the world which justifies ethical obligations. To deny God’s existence we God and Morality pg. 8 Are ethically obligated to what exactly? We typically learn morality from our parents and from those we love, we are conditioned to follow a morally righteous path in life, however to have such a standard of moral obligation can only be granted by God, binding every person and demanding such impeccable respect. By letting God into our lives we are accepting good instead of evil, we are consummating the fact that we are moral and ethical. By allowing God’s teachings and praise into our lives we are promised a more enriching morally accepted life. My view prior to doing any research was that Yes! You can lead a moral life without having a belief in God. I was raised Catholic, I even went to Catholic school, however, I have questioned my own religion over the years and now I have turned my back on it. I do bring my children to church which allows them to draw their own conclusions about God. I want them to have that choice in life and of course I would never condemn them for believing in God. It is just my personal choice. I live in the Bible belt and I always get asked the question, â€Å"where do you go to church? † I typically tell them that I do not go to church, which is similar to having the plague. It is not that I am not a good person. I feel that I am. Any morals and values that I have my parents have instilled in me. I also believe that the â€Å"rules† or commandments of God are simply a guide established at the time the bible was written to keep society in line. I absolutely agree with the fact of you do not have to believe in God to be moral. I make choices everyday and my choices are based on God and Morality pg. 9the things that I believe to be the best choice for the people I love, people I do not know and myself. I have never had any problems reaching out to help another person whether I knew them or not. I also feel that I go above and beyond at times helping others when I need to. Living a good moral life is a choice and I do it for no other reason than to be there for someone else. I do not do it for glory or self righteousness, or because someone is looking, I do it because for me it is all about treating others the way I wish to be treated. God and Morality pg. 10 References Baumin, S. (2008) Antitheism and Morality. Philosophical Forum retrieved March 27, 2013 from http://dx. doi. org/10. 111/j. 1467-9191. 2007. 00282. x Frame and Poythress. A debate between John Frame and Paul Kurtz. Do we Need God to be Moral? retrieved March 25,, 2013 from http:// poythress. org/do-we-need-god-to-be-moral/ Gert, Bernard. (2012) The Definition of Morality. The Stanford Encyclopedia of Philosophy. Edward N. Zalto (ed. ), retrieved March 27, 2013 from http://plato. stanford. edu/archives/fall2012/entries/morality-definition. Merrill, K. R. (2012) Spectres of False Divinity:Hume’s Moral Atheism. Retrieved March 25, 2013 from http://search. proquest. com. proxy-library. ashford. edu/docview/1288432167. accountid=32521 Reich, R. B. (2013)The Morality Brigade retrieved March 27,2013 from http://baltimoresun. com/opinion/bal-the-morality-brigade-20130326,0,146487 God and Morality pg. 11 Schick, T. Jr. (1995)Morality Requires God†¦. or Does it? Retrieved March 25, 2013 from http://www. secular. humanism. org/index. php? section=library&page=schick_17_3.

Planning

Planning Introduction - What is Planning?Planning is one of the major functions of a manager and the future of the organization and the achievement of corporate goals may rely on the fact how well the planning process is carried out at each level of the organization.Planning is a logical process as it involves thinking and decision making and is a continuous and a dynamic process because changes in plans have to be made from time to time to take care of the changing environment. It concerns a series of action steps to achieve a specific goal. If you do it effectively, you can reduce much the necessary time and effort of achieving the goal. It is well known that for unstructured activities 80 percent of the effort, give less than 20 percent of the valuable outcome.Why do we need to plan?It is much easier to avoid wasting effort as some activities that you do without planning may end up as irrelevant to achieving our expected goals.Emmaus Bible College's Mission StatementAnd therefore redundant work may take place resulting in waste of time and resources. But with a plan it is possible to carry out the tasks in a most efficient and effective way possible.Planning is vital for meeting your needs during each action step with your time, money, or resources. The planning phase can be utilized to gather the resources that are need to fulfill a task. This helps the planner to get a clear idea about the expenditure of the task, the impact it has on the organization and the risks involved.Furthermore, a plan can be used as a tool which you can used in directing people to carry out their tasks and help supervisory personnel to identify the progress or where we are currently and also to...

Types of Rocks Essays

Types of Rocks Essays Types of Rocks Essay Types of Rocks Essay Types of Rocks Geologists classify rocks in three groups, according to the major Earth processes that formed them. The three rock groups are igneous, sedimentary, and metamorphic rocks. Anyone who wishes to collect rocks should become familiar with the characteristics of these three rock groups. Knowing how a geologist classifies rocks is important if you want to transform a random group of rock specimens into a true collection. Igneous rocks are formed from melted rock that has cooled and solidified. When rocks are buried deep within the Earth, they melt because of the high pressure and temperature; the molten rock (called magma) can then flow upward or even be erupted from a volcano onto the Earths surface. When magma cools slowly, usually at depths of thousands of feet, crystals grow from the molten liquid, and a coarse-grained rock forms. When magma cools rapidly, usually at or near the Earths surface, the crystals are extremely small, and a fine-grained rock results. A wide variety of rocks are formed by different cooling rates and different chemical compositions of the original magma. Obsidian (volcanic glass), granite, basalt, and andesite porphyry are four of the many types of igneous rock. Sedimentary rocks are formed at the surface of the Earth, either in water or on land. They are layered accumulations of sediments-fragments of rocks, minerals, or animal or plant material. Temperatures and pressures are low at the Earths surface, and sedimentary rocks show this fact by their appearance and the minerals they contain. Most sedimentary rocks become cemented together by minerals and chemicals or are held together by electrical attraction; some, however, remain loose and unconsolidated. The layers are normally parallel or nearly parallel to the Earths surface; if they are at high angles to the surface or are twisted or broken, some kind of Earth movement has occurred since the rock was formed. Sedimentary rocks are forming around us all the time. Sand and gravel on beaches or in river bars look like the sandstone and conglomerate they will become. Compacted and dried mud flats harden into shale. Scuba divers who have seen mud and shells settling on the floors of lagoons find it easy to understand how sedimentary rocks form. Sometimes sedimentary and igneous rocks are subjected to pressures so intense or heat so high that they are completely changed. They become metamorphic rocks, which form while deeply buried within the Earths crust. The process of metamorphism does not melt the rocks, but instead transforms them into denser, more compact rocks. New minerals are created either by rearrangement of mineral components or by reactions with fluids that enter the rocks. Some kinds of metamorphic rocksgranite gneiss and biotite schist are two examplesare strongly banded or foliated. (Foliated means the parallel arrangement of certain mineral grains that gives the rock a striped appearance. ) Pressure or temperature can even change previously metamorphosed rocks into new types. Rock-forming and rock-destroying processes have been active for billions of years. Today, in the Guadalupe Mountains of western Texas, one can stand on limestone, a sedimentary rock, that was a coral reef in a tropical sea about 250 million years ago. In Vermonts Green Mountains one can see schist, a metamorphic rock, that was once mud in a shallow sea. Half Dome in Yosemite Valley, Calif. , which now stands nearly 8,800 feet above sea level, is composed of quartz monzonite, an igneous rock that solidified several thousand feet within the Earth. In a simple rock collection of a few dozen samples, one can capture an enormous sweep of the history of our planet and the processes that formed it.

PGCE Mathematics; Made to Measure Essay Example | Topics and Well Written Essays - 2500 words

PGCE Mathematics; Made to Measure - Essay Example However, with time, research and unbiased techniques of teaching, girls perform just as well, if not better, than boys’ performance in the traditionally boy-oriented subjects. My focus in this report is avoiding the findings of the Ofsted report of 2012 of the increase in the number of underachievers with age, considering my current age group of students between 5-8 years. Following the concept of mathematics as a science, there has been a tendency of students avoiding the subject. However, recent trends have suggested an increase in the number of students studying the subject. The reasons behind the growing interest in mathematics are the topic of discussion in this study with a particular interest being in the GCE and A level mathematics. The roles played by the teacher, student, and government influencing the rapid mathematics students’ numbers are subject to observation (Hill, Rowan, & Ball 2005: 379). The participation of students does not automatically translate in the grades in school, but it has been noted that the younger students perform better compared to the elder students. Economic, social, political, environmental, as well as self-oriented variables, determine the popularity of mathematics in the UK, as with other regions of the world (Askew, Brown, Rhodes, Wiliam, & Johnson 1997: 2). The uptake in the students taking mathematics has not had its challenges. Students who take up mathematics as a newfound interest do not necessary mean they excel in the study. Effective teaching of students has to account for the indifference between students, especially in the case of scholarly abilities. Types of students, categorically underachievers, average achievers, and overachievers need different teaching techniques with respect to effective lesson planning (Ofsted 2008: 8). Most practises where the teacher assumes the majority of students in the class determine a teaching strategy. Assuming that an

Identify an organization(public or nonprofit) in the grater NYC area Essay

Identify an organization(public or nonprofit) in the grater NYC area and conduct an analysis - Essay Example all to provide humanitarian help by 300 volunteers who were made up of health practitioners: doctors, nurses and other employees who added value to the course (Suen, 2002). The founding principal of this organization is that; all people of whatever gender, race, religion or political inclination, have a right to medical care irrespective of their geographic location. Volunteer members of MSF remain true to their professional code of ethics in the execution of their humanitarian functions and are not inclined to any powers whatsoever, be they economic, political or religious. Besides the above specifics as contained in the n charter, MSF has guiding principles that define its unique operational model. Accoirding to Suen (2002), below are the fundamental doctrines that define this non-profit entity: Medical Ethics: The organization’s actions are fundamentally medical. In this regard, MSF works within the confines of ethical codes in medicine with the core purpose of providing care that does not harm individuals or victim groups. The members, therefore, respect patient autonomy, confidentiality and their right to enlightened consent. Despite their patients being in desperate need, these medical codes are always observed and patient dignity is always upheld. Their cultural and religious beliefs are respected as MSF strives towards the provision of superior quality medical care to all patients in need. Independence: MSF offers assistance to any country in need after an independent assessment of the population’s needs. The organization, therefore, works extremely hard to enjoy the power to freely move among the population to evaluate their medical needs and take full control of their aid. To achieve this power, MSF has a policy of receiving a small portion of their donor funding from governments and other intergovernmental institution. Involving governments make it easier for the organization to work freely even in areas of dangerous political

Current Technologies Research Paper Example | Topics and Well Written Essays - 2000 words

Current Technologies - Research Paper Example In fact, in order to learn strategies and development techniques for mobile web development we would not need to learn something new. However, we will need to look at website design in an innovative way, one that is definitely more limiting as compared to the design of normal website browsers. In addition, to deal with this kind of issues that occur in mobile website design, and to get results that are as helpful and user-friendly as our normal website, a number of innovative problem-solving skills are necessary (Chapman, 2010; Cameronmoll, 2008; Smashing Editorial, 2012). Moreover, both the mobile web development and desktop web development appear to be a little bit different areas however the technology, skills and development ideas required for these both areas of development appear to be similar. This report outlines the similarities and differences between these two types of web development. This report will discuss these areas with respect to a number of factors. Type of users A survey on a mobile technology usage showed that the mobile users till 2009 have increased to 3 billion all through the world. Without a doubt, the Internet usage on mobile devices is gradually rising. Additionally, these days we can see a number of types of users who use different kinds of mobile devices. In addition, in the majority of mobile internet users we see people who are interested in social networks, news feeds and entertainment. On the other hand, desktop web users are a little bit higher. Also, these users can be of any age and any gender. In this scenario, they use desktop web systems for carrying out a wide variety of tasks (Chapman, 2010; Cameronmoll, 2008; Smashing Editorial, 2012). User environment The mobile web environment is extremely aligned to content, context, and component specific atmosphere. Alternatively, access to web based data and contents on a mobile device is mostly affected by surrounding circumstances, or simply the informational significance of t he job that we currently have, and the future potential of the systems being utilized. As compared to the desktop web experience, where we have a widescreen space, we also have much higher speed of web access that is much more reliable. The data input into desktop web systems is also very fast due to the usage of mouse and keyboard. On the other hand, the mobile web usage is frequently limited to a small mobile screen, one-handed experience and irregular interaction. In addition, it can be significantly assessed that desktop web systems and mobile web systems are very much different in user environments. Moreover, the mobile web systems are restricted and slow while desktop systems are much wider and reliable systems (Chapman, 2010; Cameronmoll, 2008; Smashing Editorial, 2012). Screen sizes Some of the common resolutions for standard cell phones comprise 101? 80 pixels to 320?480 pixel screen. In other words, this screen size of mobile web development is very limited. Hence, we have to put all information and data in this limited area. On the other hand, the desktop web development provides very much freedom while designing these systems. In addition, mobile web creates need to put a lot of effort to design systems in a way that they can offer a great deal of user support and capability for placement of information in

Commonwealth of Nations Essay Example for Free

Commonwealth of Nations Essay Inside Jewish Synagogue The Paradesi Synagogue is the oldest active[1] synagogue in the Commonwealth of Nations,[2] located in Kochi, Kerala, in South India. It was built in 1568 by the Malabar Yehudan people or Cochin Jewish community in the Kingdom of Cochin. Paradesi is a word used in several Indian languages, and the literal meaning of the term is foreigners, applied to the synagogue because it was historically used by White Jews, a mixture of Jews from Cranganore, the Middle East, and European exiles. It is also referred to as the Cochin Jewish Synagogue or the Mattancherry Synagogue. The synagogue is located in the quarter of Old Cochin known as Jew Town,[2] and is the only one of the seven synagogues in the area still in use. The complex has fourbuildings. It was built adjacent to the Mattancherry Palace temple on the land gifted to the Malabari Yehuden community by the Raja of Kochi, Rama Varma[disambiguation needed]. The Mattancherry Palace temple and the Mattancherry synagogue share a common wall. History The Malabari Jews formed a prosperous trading community of Kerala, and they controlled a major portion of world wide spice trade. In 1568, the Jews of Kerala constructed the Paradesi Synagogue adjacent to Mattancherry Palace, Cochin, now part of the Indian city of Ernakulam, on land given to them by the Raja of Kochi. The original synagogue was built in the 4th  century in Kodungallur (Cranganore) when the Jews had a mercantile role in the South Indian region along the Malabar coast now called Kerala. It was later moved to Kochi from Kodungallur. The first synagogue of the Malabari Jews in Cochin was destroyed in the Portuguese persecution of the Malabari Jews and Nasrani people of Kerala in the 16th century. The second synagogue, built under the protection of the Raja of Cochin along with Dutch patronage, is the present synagogue. It is called Paradesi synagogue because it was built with Dutch patronage at a time when Kochi was under Dutch occupation, thus the name paradesi synagogue or foreign synagogue. In 1968, the synagogue celebrated its 400th anniversary in a ceremony attended by Indira Gandhi, the Indian Prime Minister. Social composition and traditions The Paradesi Synagogue had three classes of members. * White Jews were full members. The White Jews, or Paradesi Jews, were the recent descendants of Sephardim from Holland and Spain. * Black Jews were allowed to worship but were not admitted to full membership. These Cochin Jews were the original Jewish settlers of Cochin. * Meshuchrarim, a group of freed slaves who had no communal rights and no synagogue of their own sat on the floor or on the steps outside. However, in the first half of the 20th century,Abraham Barak Salem, a meshuchrar, successfully campaigned against this discrimination. As is normal for Orthodox Jewish synagogues, the Paradesi Synagogue has separate seating sections for men and women. The Paradesi Synagogue is the only functioning synagogue in Kochi today with a minyan (though this minyan must be formed with Jews from outside Kochi, as the number who still reside there is not sufficient). In conformity with the Hindu, Nasrani and Islamic traditions of Kerala, the worshippers are required to enter the Paradesi Synagogue barefoot.[3] Other facets which are unique to the Cochin Jewish community, and which are results of Hindu influence, include special colors of clothing for each festival, circumcision ceremonies at public worship, and distribution of grapes soaked myrtle leaves on certain festivals. In addition, the Cochin Jews currently have no rabbis, as the community is led by elders. The synagogue is also open to visitors; the ticket-seller, Yaheh Hallegua, is the last female Paradesi Jew of child-bearing age. Objects of antiquity The Paradesi Synagogue has the Scrolls of the Law, several gold crowns received as gifts, many Belgian glass chandeliers, and a brass-railed pulpit. It houses the copper plates of privileges given to Joseph Rabban, the earliest known Cochin Jew, dating from the 10th century, written in Tamil on the two plates, by the ruler of the Malabar Coast. The floor of the synagogue is composed of hundreds of Chinese, 18th century, hand-painted porcelain tiles, all of which are unique. There is also an oriental rug, a gift from Haile Selassie, the last Ethiopian Emperor.[5] The most visible part of the synagogue is the 18th century clock tower, which, along with other parts of the complex,which underwent repair work under the direction of World Monuments Fund, between 1998 and 1999.[6] Hebrew inscription at the Mattancherry synagogue A tablet from the earlier synagogue in Kochangadi in Kochi (built in 1344) is placed on the outer wall of the Paradesi synagogue. The inscription states that the structure was built in 5105 (in the Hebrew Calendar) as an abode for the spirit of God Description The temple was built in first millennium during the time of Kamarupa. Allahabad rock inscriptions of Samudragupta mentioned about it. Temple was destroyed during the middle of second millennium and revised temple structure was constructed in 1565 by Chilarai of the Koch dynastyin the style of medieval temples.[2] The current structure has a beehive-like shikhara with delightful sculptured panels and images of Ganeshaand other Hindu gods and goddesses on the outside .[3] The temple consists of three major chambers. The western chamber is large and  rectangular and is not used by the general pilgrims for worship. The middle chamber is a square, with a small idol of the Goddess, a later addition. The walls of this chamber contain sculpted images of Naranarayana, related inscriptions and other gods.[4] The middle chamber leads to the sanctum sanctorum of the temple in the form of a cave, which consists of no image but a natural underground spring that flows through a yoni-shaped cleft in the bedrock. During the Ambuvaci festival each summer,the menstruation of the Goddess Kamakhya is celebrated. During this time, the water in the main shrine runs red with iron oxide resembling menstrual fluid. It is likely that this is an ancient Khasi sacrificial site, and worshiping here still includes sacrifices. Devotees come every morning with goats to offer to Shakti.[5] The Kalika Purana, an ancient work in Sanskrit describes Kamakhya as the yielder of all desires, the young bride of Shiva, and the giver of salvation.Shakti is known as Kamakhya. Kamakhya Temple in Himachal Pradesh. The Kamakhya temple in the forest region of Polian Purohitan in Una District of Himachal State is situated at about 600 mt above sea level. The Pindi,was brought over by the Rajpurohits of Brahaminical Aryan descent of the sage Vatsayan some 800 years ago after the invasion of the Shans in 1200C, with the destruction of the first tantric ritual site. The worshippers escaped in mass migration from the Garo-Khasi hillregion of Assam, via the Tibet Himalaya silk route to Kashmir .While some left for the north west frontiers, a few families of the Brahamin Vatsayan Rajpurohits sanctified the tantric Kamakhyakuldevi in the wilderness of an isolated forest hill in Polian Purohitan. Sculptures carved on the temple The first tantric Kamakhya Temple was destroyed during the Mongol invasion in the Nilachal hills in the 12 BC, so was the fate of the second tantric temple destroyed in the Muslim attacks, probably by the Hindu convert Muslim  warrior Kala Pahad. The Brahaminical legend of the Shakti in the later period led to the worship of the tantric goddess as Hindu Shakti goddess. The worship of all female deity in Assam symbolizes the fusion of faiths and practices of Aryan and non-Aryan elements in Assam.[6] The different names associated with the goddess are names of local Aryan and non-Aryan goddesses.[7] The Yogini Tantra mentions that the religion of the Yogini Pitha is ofKirata origin.[8] According to Banikanta Kakati, there existed a tradition among the priests established by Naranarayana that the Garos, a matrilineal people, offered worship at the earlier Kamakhya site by sacrificing pigs.[9] The goddess is worshiped according to both the Vamachara (Left-Hand Path) as well as theDakshinachara (Right-Hand Path) modes of worship.[10] Offerings to the goddess are usually flowers, but might include animal sacrifices. In general female animals are exempt from sacrifice, a rule that is relaxed during mass sacrifices.[11] Legends A complete view of the temple Vatsayana,a Vedic Sage in Varanasi during the later first Century was approached by the King in the Himalayan region (now Nepal) to find a solution to convert the tribals and their rituals of human sacrifice to a more socially accepted worship. The Sage suggested the worship of a tantric goddess Tara that spread towards the eastern Himalayan belt till the Garo Hills where the tribals worshipped a fertility yoni goddess Kameke. It was much later in the later Brahaminical period Kalika Purana that most tantric goddess were related to the legend of Shakti and began to be erroneously worshipped as a devi by the Hindus. According to the Kalika Purana, Kamakhya Temple denotes the spot where Sati used to retire in secret to satisfy her amour with Shiva, and it was also the place where her yoni fell after Shiva danced with the corpse of Sati.[12] This is not corroborated in the Devi Bhagavata, which lists 108 places associated with Satis body, though Kamakhya finds a mention in a supplementary list.[13] The Yogini Tantra, a latter work, ignores the origin of Kamakhya given inKalika Purana and associates Kamakhya with the goddess Kali and  emphasizes the creative symbolism of the yoni. Kamakhya during Ahom era According to a legend the Koch Bihar royal family was banned by Devi herself from offering puja at the temple. In fear of this curse, to this day no descendants of that family dares to even look upward towards the Kamakhya hill while passing by. Without the support of the Koch royal family the temple faced lot of hardship. By the end of 1658, the Ahoms under king Jayadhvaj Singha had conquered the Lower Assam and their interests in the temple grew. In the decades that followed the Ahom kings, all who were either devout Shaivite or Shaktacontinued to support the temple by rebuilding and renovating it. Rudra Singha (reign 1696 to 1714) was a devout Hindu and as he grew older he decided to formally embrace the religion and become an orthodox Hindu by being initiated or taking sharan of a Guru, who would teach him the mantras and become his spiritual guide. But, he could not bear the thought of humbling himself in front a Brahmin who is his subject. He therefore sent envoys to Bengal and summoned Krishnaram Bhattacharyya, a famous mahant of Shaktasect who lived in Malipota, near Santipur in Nadia district. The mahant was unwilling to come, but consented on being promised to be given the care of the Kamakhya temple to him. Though the king did not take sharan, he satisfied the mahant by ordering his sons and the Brahmins in his entourage to accept him as their spiritual guru. When Rudra Singha died, his eldest son Siba Singha (reign 1714 to 1744), who became the king, gave the management of the Kamakhya temple and along with it large areas of land (Debottar land) to Mahant Krishnaram Bhattacharyya. The Mahant and his successors came to be known as Parbatiya Gosains, as they resided on top of the Nilachal hill. Many Kamakhya priests and modern Saktas of Assam are either disciples or descendants of the Parbatiya Gosains, or of the Nati and Na Gosains.

Consumer Behaviour Towards Milk Products

Consumer Behaviour Towards Milk Products Consumer behavior is the study of when, why, how, and where people do or do not buy products. It blends elements from psychology, sociology, social anthropology and economics. It attempts to understand the buyer decision making process, both individually and in groups. It studies characteristics of individual consumers such as demographics and behavioral variables in an attempt to understand peoples wants. It also tries to assess influences on the consumer from groups such as family, friends, reference groups, and society in general. Consumer behavior is influenced by: demographics, psychographics (lifestyle), personality, perceptions, motivation, knowledge, attitudes, beliefs, and feelings. Consumer behavior concern with consumer need consumer actions in the direction of satisfying needs leads to his behavior of every individual depend on thinking process. Consumers with similar incomes and socio-demographic characteristic, facing similar relative prices, and equipped with similar information, tend to choose similar baskets of goods ( Connor, 1991). There is much research on dairy products that show that socio-economic factors and consumers demographic factors have a major impact on their consumption of dairy products (e.g. Bogue and Ritson, 2006; Armstrong et al., 2005; Valli and Traill, 2005; Tendero and Bernabeu, 2005; Vermeir and Verbeke, 2006; Viaene and Gellynck, 1997; Kotler, 1997). In addition, cultural diversity may have an important influence on consumption (Valli and Traill, 2005). There are large differences in the quality of life indicators between urban and rural areas (Sengul and Sengul, 2006). Also there are differences among the urban and rural populations in terms of their socio-economic and demographic characteristics. Customer behavior study is based on consumer buying behavior, with the customer playing the three distinct roles of user, payer and buyer. Relationship marketing is an influential asset for customer behavior analysis as it has a keen interest in the re-discovery of the true meaning of marketing through the re-affirmation of the importance of the customer or buyer. A greater importance is also placed on consumer retention, customer relationship management, personalization, customization and one-to-one marketing. Social functions can be categorized into social choice and welfare functions. The idea that customers prefer one product or one service over another is not new. The ability to identify and measure the elements of such preference decisions with any accuracy and reliability has only recently become available. Research into this area of consumer behavior has brought understanding to some of the major issues with standard customer satisfaction research. Most importantly, we have come to realize that high customer satisfaction does not assure continued customer preference. CONSUMER BEHAVIOUR CULTURAL FACTORS: Culture Sub-Culture Social Class SOCIAL FACTORS: Reference Group Family Role and Status PSYCHOLOGICAL FACTORS: Motivation Perception Learning Attitudes Beliefs PERSONAL FACTORS: Age and Life-Cycle Occupation Economic Situation Lifestyle Personality Figure 1.2 Factors affecting Consumer Behavior Consumer behavior is defined ad the mental and emotional process along with the physical activities of the people who purchase/consume goods and services to satisfy their particular needs and wants. Consumer is the most important person to the marketer because the marketer takes in to consideration on the liking and disliking of the consumer and he produces the goods and services accordingly. Consumer behavior is important for the three persons. For consumer: As a consumer most of the time will spend time in the market and a lot on decision making that what to buy and how to buy and meeting and conferencing with different types of peoples and friends with different types of good and services. For producer: Consumer behavior is also important for producer because producer design and manufacture different types of product and services keeping in view the wants and needs of consumer. For scientist: The knowledge of consumer behavior is also important for scientists, whether the scientist is working for profitable organization or non profitable organization. One of the advantages of consumer behavior can be seen when looking at advertisers and how they advertise by keeping the consumers in mind. Advertisers spend a lot of money to keep individuals and groups of individuals (markets) interested in their products. To succeed, they need to understand what makes potential customers behave the way they do. The advertisers goal is to get enough relevant market data to develop accurate profiles of buyers that is basically to find the common ground and symbols for communication. This involves the study of consumer behavior, the mental and emotional process and the physical activities of the people who purchase and use goods and services to satisfy particular needs and wants. Along side the behavior of organizational buyers (the people who purchase the products and services for use in business and government). The primary mission of advertising is to reach prospective customers and influence their awareness, attitudes and buying behavior. This can be done successfully only through knowing the consumer preferences, behavior towards various stimuli i.e. consumer behavior. 1.2 CONSUMER PERCEPTIONS, ATTITUDES AND MOTIVES TOWARDS MILK PRODUCT 1.2.1 Consumer Perceptions As a consumer, decision making is a very important factor as good decision making will see the Prosper but poor decision making could cost it a lot. In the fact, consumer perceptions influence all the decision of consumer. Perception is a process by which individuals organize and interpret their sensory impressions in order to give meaning to their environment. The perception is important in the study of consumer behavior because people or consumer behavior is based on their perception of what reality is, not on reality itself. A number of factors operate to shape and sometimes distort perception. These factors can reside in the perceiver, in the object or target being perceived, or in the context of the situation in which the perception is made. Factor in the perceiver: Attitudes Motives Interests Experience Expectations Factor in the situation: Time Work setting Social setting Factors in the target: Novelty Motion Sounds Size Background Proximity Similarity PERCEPTIONS Figure 1.3 Factors that influence perceptions. Perceptions and Individual Decision Making, Organization Behavior (Fifth Edition) When an individual looks at a target and attempts to interpret what he or she sees, that interpretation is heavily influenced by the personal characteristic of the individual perceiver. Personal characteristic that affect perception include a persons attitudes, personality, motives, interests past experiences and expectations. Characteristic of the target being observed can affect what is perceived. Loud people are more likely to be noticed in a group than the quiet ones. For example of the milk product is the milk product with more benefit and promotion are more likely to be noticed in consumer mind than the low promotions. So, too, are extremely attractive or unattractive individuals. Because targets are not looked at in isolation, the relationship of a target to its background also influences perceptions. Based on study by Grunert et al. (2000) mentioned that consumer perception of dairy product quality was characterized by four major dimensions, hedonic, health-related, convenience related and process related. The information of the product itself rather than the physiological properties of the product influenced consumer acceptance of dairy product. Watanabe et al. (1997) classified consumer characteristics of milk consumption and indicated that men, middle-aged people, and people with no calcium concerns preferred soda and alcoholic beverages. People with relatively stronger health concerns consumed more milk products. Hsu and Kao (2001) evaluated product attributes and demographic factors that influenced purchases of fluid milk products in Taiwan using consumer survey data. Their result revealed that larger households purchases more fluid milk products. Households with higher income and household shoppers with higher educational levels tended to reduce purchases of flavoured milk products. 1.2.2 Consumer Attitudes As a consumer, each of us has a vast number of attitudes towards products, services, advertisements, direct mail, the internet, and retail stores. Within the context of consumer behavior, an appreciation of prevailing attitudes has considerable strategic merit. To get at the heart of what is driving consumers behavior; attitude research has been used to study a wide range of strategic marketing questions. For example, attitude research is frequently undertaken to determine whether consumers will accept a proposed new-product idea, to gauge why a firms target audience has not reacted more favorably to its new promotional theme, or to learn how target customers are likely to react to a proposed change in the firms packaging design. 1.2.1.1 The Attitude-Toward-Object Model The attitude towards object model is especially suitable for measuring attitudes towards a product or service category or specific brands. According to this model, the consumers attitude toward a product or specific brands of a product is a function of the presence and evaluation of certain product-specific beliefs and attributes. In other words, consumers generally have favorable attitudes towards those brands that they believe have an adequate level of attributes that they evaluate as positive, and they have unfavorable attitudes towards those brands they feel do not have an adequate level of desired attributes or have too many negative or undesired attributes. Conducting consumer attitude research with children, especially gauging their attitudes towards products and brands is an ongoing challenge. What are needed are new and effective measurement approaches that allow children to express their attitudes toward brands. 1.2.1.2 The Attitudes-Toward-Behavior Model The attitude toward behavior model is the individuals attitude toward behaving or acting with respect to an object rather than the attitude toward the object itself. The appeal of the attitude toward behavior model is that it seems to correspond somewhat more closely to actual behavior than does the attitude toward object model. 1.2.1.3 Theory of Reasoned Action Model The theory of reasoned action represents a comprehensive integration of the attitude components which is the consumer in this case, that ultimately are the building blocks of preference on multinational milk brand. The model is designed to provide a better understanding of how consumer preference is formed and, correspondingly, to provide the means to accurately predict consumer preference behavior. Figure 1.3 provides an overview of customer preference formation from the theory of reasoned action point of view. In order to understand preference it is need to determine the functional or performance demands involved in the purchase, the desired emotive outcomes, and the subjective norms consumers use to determine their desire for one milk product or brand over another. The primary assumption of the model is that individuals make considered purchases. In some cases the consideration may be minimal and the purchase behavior almost habitual. In another the period of consideration (incubation) may be extensive and each element of the consideration process carefully examined. Belief that the behavior leads to certain outcomes Attitude toward The behavior Evaluation of the Outcomes Preference Behavior Intention to buy milk Beliefs that specific referents think I should or should not perform the behavior Subjective comparison norm Motivation to comply with the specific referents Figure 1.3 Basic Structural Model of Customer Preference Formation Source: Adapted from Icek Ajzen and Martin Fishbein, Understanding Attitudes and Predicting Social Behavior (Upper Saddle River, NJ: Prentice Hall, 1980), 84. The important contribution of the reasoned action model is the realization that consumers utilize the model in all purchase experiences of milk to a lesser or greater extent. Of equal importance is the realization that the components used to make a preference decision are also the ones employed by a consumer to evaluate the performance success of the milk product or service purchased and the company responsible for them. Therefore, as the components of preference on milk brand change, the elements influencing satisfaction change accordingly. The relationship is dynamic and fluid therefore static or predetermined satisfaction analytic packages often miss the most important elements of preference and can create a false sense of security on the part of companies who think that since their customer satisfaction scores are high they must in turn have relatively loyal customers. The theory of reasoned action assumes a consequence for the action taken. People prefer some product, someone, or some service because they determined the object was best aligned with companys performance and emotive requirements as judged through our comparative norms. People evaluate the performance in light of how well the product, person or service meets their preference expectations. (www.icrsurvey.com//Customer%20Preference%20Formation_1205.doc) 1.2.3 Consumer Motivation Motivation is one of the important factors that can influence the consumer behavior. Motivation is the processes that account for an individuals intensity, direction and persistence of effort towards attaining a goal. The famous theory in the development of motivation concepts is the Abraham Maslows hierarchy of needs. HIRARCHY OF NEEDS THEORY It is probably safe to say that the most well-known theory of motivation is Abraham Maslows hierarchy of needs. The hypothesized that within every human being there exists a hierarchy of five needs. These needs are: Physiological: includes hunger, thirst, shelter, sex and other bodily needs. Safety: includes security and protection from physical and emotional harm. Social: includes affection, belongingness, acceptance and friendship. Esteem: includes internal esteem factors such as self-respect, autonomy and achievement and external esteem factors such as status, recognition and attention. Self- actualization: the drive to become what one is capable of becoming: includes growth, achieving ones potential and self-fulfillment. Need 3: Social Need Need 1: Physiological Need Need 2: Safety Need Need 4: Esteem Need Need 5: Self Actualization Figure 1.2.3 Maslow Hierarchy of Needs Model As each of these needs becomes substantially satisfied, the next need becomes dominant. In terms of the figure 1.2.3, the individual moves up the steps of the hierarchy. From the standpoint of motivation, the theory would say that although no need is ever fully gratified, a substantially satisfied need no longer motivates. So, if the consumer wants to motivate someone, according to Maslow, the consumer need to understand what level of the hierarchy that consumer is currently on and focus on satisfying the needs at or above that level. While customers have different motivations for consuming the things they do, all consumers have motivations that guide them to want, and purchase certain goods or services. Some motivations for consumption could include the need for status, social acceptance, security or individuality while other motivations are unconscious and can be utilized by marketers to hook consumers into buying a product they never knew they always wanted. Beyond more emotional appeals there is the very real and tangible model of needs proposed by Abraham Maslow in his Hierarchy of Needs pyramid. Maslows theory indicates that most consumer motivations can be attributed to where they fall on the pyramid of needs he developed. The lower level on Maslows pyramid begins with basic physiological needs (dinking fluids, eating, sleeping, etc.), and climbs all the way to the highest level on the pyramid to the need for beauty (as cited in Lindquist Sirgy, 2003, p. 250-251). Maslow believed that a person moved through each level of need sequentially. In other words, once the needs in one category were met completely, a person would move up to the next most immediate category, and his or her purchasing motivations would change as a result of the new category to which he or she would become a part of (as cited in Lindquist Sirgy, 2003, p. 250-251). Maslow separated the five needs into higher and lower orders. Physiological and safety needs were described as lower order needs and social, esteem and self-actualization as higher-order needs. The differentiation between the two orders was made on the premise that higher-order needs are satisfied internally (within the person), whereas lower-order needs are predominantly satisfied externally (by things such as pay, union contracts and tenure). Unfulfilled Needs, Wants, and Desires Tension Learning Drive Behavior Goal or Need Fulfillment Cognitive Processes Tension Reduction Figure 1.4 Model of Motivation Process Source: From Jeffrey F. Dugree et al. Observations: Translating Values into Product Wants, Journal of Advertising Research, 36, 6, (November 1996) The figure above is presents a model of the motivational process. It portrays motivation as a state of need-induced tension that drives the individual to engage in behavior that he or she believes will satisfy the need and thus reduce the tension. Whether gratification is actually achieved depends on the course of action pursued. The specific goals that consumers wish to achieve and the source of action they take to attain these goals are selected on the basis of their thinking processes (cognition) and previous learning. Therefore, marketers must view motivation as the force that induces consumption and through consumption experiences, the process of consumer learning. 1.3 RESEARCH PROPOSAL 1.3.1 The Factors Affecting Consumer Behavior towards Milk Product Consumer purchases are strongly influenced by cultural, social, personal and psychological characteristics. It is difficult for marketers to control such as factors but they should take these into account because it does provide marketers with a guideline. 1.3.1.1 Cultural Factors Cultural factors have a significant impact on customer behavior: 1. Culture Culture is the most basic cause of a persons wants and behavior. Growing up, children learn basic values, perception and wants from the family and other important groups. Marketing are always trying to spot cultural shifts which might point to new products that might be wanted by customers or to increased demand. For example, among this particular family was believed that fresh milk has the highest nutritious value among all types of milk and fitness has created opportunities (and now industries) servicing customers who wish to buy: Low calorie foods Health club membership Exercise equipment Activity or health-related holiday etc 2. Subculture Each culture contains sub-cultures groups of people with share values. Sub-cultures can include nationalities, religions, racial groups, or groups of people sharing the same geographical location. Sometimes a sub-culture will create a substantial and distinctive market segment of its own. For example, people from one country only accept one flavor of milk, it is plain milk. So the people will only buy plain milk and do not want to choose other milk flavor. 3. Social class These are relatively permanent and ordered divisions in a society whose members share similar values, interests and behaviors. For example, high class people who really very concern about their health especially their body shape will only buy low fat milk instead of other types of milk. Cultural factors exert a broad and deep influence on consumer behavior. The marketer needs to understand the role played by the buyers culture, subculture and social class. http://tutor2u.net/business/marketing/buying_cultural_factors.asp 1.3.1.2 Social Factors A consumers behavior is also influenced by social factors, such as the consumers small groups, family, and social roles and status. Because these social factors can strongly affect consumer responses, companies must take them into account when designing their marketing strategies. 1. Reference Groups Groups are a persons behavior is influenced by many small groups. Groups which have a direct influence and to which a person belongs are called membership groups. References groups are groups that serve as direct or indirect points of comparison or reference in the forming of a persons attitudes or behavior. Marketers try to identify the reference groups of their target markets. The importance of group influence varies across products and brands, but it tends to be strongest for conspicuous purchases. For example, an individual may choose a selected milk brand based on their group reference. References by the group can also known as mouth to mouth advertising. The reference group may validate the experience faced by the customer. 2. Family Family family members can strongly influence buyer behavior. We can distinguish between two families in the buyers life. The buyers parents make up the family of orientation. From parents a person acquires an orientation toward religion, politics, and economics and a sense of personal ambition, self-worth, and love. The family of procreation-the buyers spouse and children-exerts a more direct influence on everyday buying behavior. The family is the most important consumer buying organization in society, and it has been researched extensively. Marketers are interested in the roles and relative influence of the husband, wife, and children on the purchase of a large variety of products and services. Consumers are also affected and influenced by the presence of a family member. For example, the parents normally decide what milk product they want to purchase but the children can decide what the flavor is. 3. Role and status Roles and Status a person belongs to many groups-families, clubs, organizations. The persons position in each group can be defined in terms of both role and status. Role consists of the activities people are expected to perform according to the people around them. Status reflects the general respects given to role by the society. People often choose products that show their status in the society. Apart from that, consumers are also affected by their role they play and the status they hold in the society. For example, a general managers role and status will definitely differ from the role and status of a clerk. Bearing this in mind, the needs of customers also change. 1.3.1.3 Personal Factors A buyers decisions are also influenced by personal characteristics such as the buyers age and life-cycle stage, occupation, economic situation, life style, and personality and self-concept. These factors are divided into: 1. Age and life cycle Age and Life-Cycle State people change the goods and services they buy over their lifetimes. The types of milk people buy change during their lifetimes. As people grow older and mature, their desires change. The make up of family cycle also change their behavior. For example, when one person was a kid, he always drinks chocolate milk. But as he grows older, his preference in chocolate milk change becomes low fat plain milk or yogurt. Marketers often define their target markets in terms of life-cycle stage and develop appropriate products and marketing plans. 2. Occupation Occupation a persons occupation affects the goods and services bought. Marketers try to identify the occupational groups that have an above-average interest in their products and services. A company can even specialize in making products needed by a given occupational group. For instance, blue collar workers would buy cheaper milk brand whereas executives will prefer to buy more expensive brand. 3. Economic Situation Economic Situation a persons economic situation will greatly affect product choice. A person with higher purchasing power will be more willing to spend on famous cheese whereby, someone with middle income will choose local cheese, which offer better values. Marketers of income-sensitive goods closely watch trends in personal income, savings, and interest rates. If economic indicators point to a recession, marketers can take steps to redesign, reposition, and re-price their products. 4. Lifestyle Life Style people coming from the same subculture, social class, and even occupation may have quite different life styles. Life style is a persons pattern of living as expressed in his or her activities, interests, and opinions. Life style captures something more than the persons social class or personality. The life-style concept, when used carefully, can help the marketer gain an understanding of changing consumer values and how they affect buying behavior. People who always consume and wear branded stuff might always want to consume only famous milk brand comparing to people who consume milk despite their famous brand. 5. Personality and self concepts (self-image) Personality and Self-Concept each persons distinct personality will influence his or her buying behavior. Personality refers to the unique psychological characteristics that lead to relatively consistent and lasting responses to ones own environment. Many marketers use a concept related to personality-a persons self-concept. 1.3.1.4 Psychological Factors A persons buying choices are also influenced by four major psychological factors motivation, perception, learning, and beliefs and attitudes. Motivation Motivation a person has many needs at any given time. A need becomes a motive when it aroused to a sufficient lever of intensity. A motive is a need that is sufficiently pressing to direct the person to seek satisfaction. Motivation is based on Maslows hierarchy of Needs. According to Maslow, a person tries to satisfy the most important need first, which is known as the survival needs or the psychological needs. When the important need is satisfied, it ceases to act as a motivator and the person will subsequently try to satisfy the next important need, known as safety needs. Base on Maslow theory, it is stated that a person should meet their basic and physiological needs like food, shelter, and clothes. It can be applied to milk as well whereby a person with low income will think how to eat food which can fulfill their body need such as rice before they consume milk which is nutritious but can not satisfy their hunger. Perception Perception a motivated person is ready to act. How the person acts is influenced by his or her perception of the situation. Two people with the same motivation and in the same situation may act quite differently because they perceive the situation differently. Perception is the process by which people select, organize, and interpret information to form a meaningful picture of the world. Learning when people act, they learn. Learning Learning is the reinforcement process, which an individual gained through the experiences. The practical significance of learning theory of marketers is that they can build demand for a product by associating it with strong drives, using motivating cues, and to the same drives as competitors and providing similar cues because buyers are more likely to transfer loyalty to similar brands then to dissimilar ones. Or it may design its brand to appeal to a different set of drives and offer strong cue inducements to switch (discrimination). Belief and Attitudes Beliefs and Attitudes through acting and learning, people acquire their beliefs and attitudes. These in turn influence their buying behavior. A belief is a descriptive thought that a person has about something. Marketers are interested in the beliefs that people formulate about specific products and services. If some of the beliefs are wrong and prevent purchase, the marketer will want to launch a campaign to correct them. People have attitudes regarding religion, politics, clothes, music, food, and almost everything else. An attitude describes a persons relatively consistent evaluations, feelings, and tendencies toward an object or idea. Attitudes put people into a frame of mind of liking or disliking things, moving toward or away from them. Based on study (Morrison, 2002) attitude describes a persons relatively consistent evaluations consistent evaluations, feelings and tendencies toward and object or an idea. (Morrison, Alastair M, Ph.D., Hospitality and Travel Marketing, 3rd Edition, Thompson Learning, United States) SUMMARY Markets must be understood before marketing strategies can be developed. The consumer market buys goods and services for personal consumption. Consumers vary tremendously in age, income, education, tastes and other factors. Marketers must understand how consumers transform marketing and other inputs into buying responses. Consumer behavior is influenced by the buyers characteristics and by the buyers decision process. Buyer characteristics include four major factors: cultural, social, personal, and psychological. A persons buying behavior is the result of the complex interplay of all these cultural, social, personal, and psychological factors. Many of these factors cannot be controlled by marketers, but they are useful in identifying and understanding the consumers that marketers are trying to influence.